![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiC75YDwRVb4Sw3olbF-5lWI0u8yT7sMuOw3d7r2dy29w2W8YpKlUFzmjGufIxjNqUqH9eywdvEdwp-wGM1wYkvxRI1DNGNPqRcIjOpzk_b2vRBVaMkZH5kp4nKTI86_Ez595w0usyXocY/s400/Picture+207.png)
Like the logo but maybe some black stripes to break up the yellow may work better? Try this out when testing for products.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhAPHSwoyr5Y7FibOPztDTL2zlUx0Oim0HwChJAVRmB52XZI8O8rKUKLK24ro2dw6n955epxEsMFzZZ67ypAuM4-u1TnIU-21IxvOGZ0O7H1rKE1F3ZBrVb1KDuT_KL4Wq4ZbQyWBoHoAc/s400/Picture+206.png)
The yellow and black does relate and communicate bees but not sure if both should be yellow or a black and yellow?
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgNVcu0-qVJi6GbpxzSi3yPpPPiNboaWhKgxusFxrpyla-q2rXrf_ojXPmSAgr6iQ2vdNqavno4bKV5EX8H6pke9EROgGQtY71t7wrVeic-vMdK2ReRxILR5n1UL6jg6TD99uBWcwBe78s/s400/Picture+205.png)
The white areas lacked colour and empty the black doesn't communicate bees though.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZGVi2MlGuARuTLPId6i3wrBbrGCSgn_TAJoBm4OHYXdd3ktvd1BATUpRVCB3UWNhJxuVKW8Sr4GLK5W_7iIh79TF9iCAHLhICViMUQKavSyHaii_V-3H_fF7cCCPh6SAgu0wuASIqm_E/s400/Picture+204.png)
I know the honey is the third thing you look at but looks alot more balanced.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_qQSuD_ywj7X17UBCwFrZsZEhFEuCbOSrPi2FOCM5y8jGZeRhyphenhyphen5s0nME39JFRQEEnbvF_IrLm0iP2ny5Zw_IY1X0j4k-EHSiRaY1cbigG9-CceYVEE4hMCUNS5efuyfOVAMQkjdjpyV8/s400/Picture+203.png)
The bold Letter gothic works well with the thickness of the logo, bold so stands out
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgAR12U3N-chHZ7FVVBn_lsqF10gVgk6K-r6WB3Fb500rLg_E1BDlPxtJy3F0mLkGkZKDPLRKR7Jkj0TRMawugWot4XQrOQQEyT-GtfFNcWGkUmacMdlgDza2_EcqixeIIg9zG7TVbehqg/s400/Picture+202.png)
Type works better on each line but type is not strong enough for the logo. I like the position of the type how it fits in the logo.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6Y_BmKD7A013ry2sk8vCmVMcv-v_R23wuQwXFaV6aoud5PCJkPn1DMKDrntSS8VF30chrwGnITMaYSBoFyxokizh-G6P-JSt-uzTpTXVUhLY4TRKKAofMkSd0cjljbuDAPk8O2khQrQg/s400/Picture+201.png)
The logo represents the figure eight of the bee dance as I think just type makes the product look to basic and will add identity
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