Like the logo but maybe some black stripes to break up the yellow may work better? Try this out when testing for products.
The yellow and black does relate and communicate bees but not sure if both should be yellow or a black and yellow?
The white areas lacked colour and empty the black doesn't communicate bees though.
I know the honey is the third thing you look at but looks alot more balanced.
The bold Letter gothic works well with the thickness of the logo, bold so stands out
Type works better on each line but type is not strong enough for the logo. I like the position of the type how it fits in the logo.
The logo represents the figure eight of the bee dance as I think just type makes the product look to basic and will add identity
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