Final PDF to submit

Open publication - Free publishing - More boards

Photograph for First Page - IMPACT

Open publication - Free publishing - More boards

In the afternoon we quickly put together an existing Warp artist flyer with a QR Code on and took some photographs of the concept in work.

Second Attempt - Lorenzo's verdict.

Open publication - Free publishing - More development

After the adjustments Lorraine Suggested we then wanted to get another designers thoughts how the presentation was present, mainly asking for advice for the first page as we needed to have some impact to get the judges attention. Lorenzo suggested the first page should show the concept being used, maybe scanning a code off a t-shirt, but a nice, clean big image to grab their attention to read more. (Plus a few adjustments to the other pages)

First Presentation Boards

Open publication - Free publishing - More final boards

After talking to Lorraine for some advice how to present our boards there were a few adjustments we had to make including using a gradient to the adverts to make them stand out as they looked a bit flat, make sure everything was lined up, consider what parts of the websites were important and crop them down to fit the boards. Last but definitely not least to consider the first page as this is meant to give the judges impact.

Final Presentation

Questions Asked
Does the annotation on the boards make sense?
Does the code have to be on the inside of the album (so not scanned without buying)?
Can the code be used more than once?
Do the online adverts stand out enough?
Are there any spelling mistakes?
Are there storyboards and ideas for the adverts?
What is the reward library, could it be clearer?
Have we followed the warp brand?
Could the online adverts stand out more?
Is the content and system available to people without smart-phones?
Is the app free?
Is there any offline promotion?
What is the target audience?
What associates the codes with warp records?
How are we encouraging a new audience?
Fundamental Questions
Could the annotation be clearer? Is everything covered?
How can we stop people from scanning album codes before buying?
Do the online adverts stand out enough?
Do we need offline advertisements?
Do we need to spellcheck?
How do people without smart-phones access the content?
Is the fact that the app is free obvious in our designs?
On products, does the audience know the association with warp records?
Could a new audience be addressed?
Action Plan
Produce 5 boards in total with much in-depth and clearer annotation.
Alter the album code designs to stop people scanning before buying.
Make the online adverts stand out a bit more.
Produce a series of offline advertisements.
Spellcheck our designs.
Produce a system for people without smart-phones on the website.
Alter our designs to clear show that the app and content if free.
Make the association with warp records clear on all our designs.
Look at other potential contexts for our advertisements that would address a new audience.
Rob
Spellcheck our designs.
Produce 5 boards in total with much in-depth and clearer annotation.
Make the online adverts stand out a bit more.
Alter our designs to clear show that the app and content if free.
Make the association with warp records clear on all our designs.
Look at other potential contexts for our advertisements that would address a new audience.

Paul
Alter the album code designs to stop people scanning before buying.
Spellcheck our designs.
Produce a system for people without smart-phones on the website.
Alter our designs to clear show that the app and content if free.
Make the association with warp records clear on all our designs.
Other Comments
Take own photos of iphone in use?
Use numbering system throughout boards?
Explain advert animations better and layout better on boards.
Show different screens of website larger/better hierarchy. Perhaps show different mobiel platforms?
Explain the use of app on different devices using logos & annotation?

Magazine Layout. (Wire)

Advertisement to show how the App would work ideal for magazines such as wire.
Changing the type so it fits around the thumb, better than the first design below.

App for Website so far

The app Page online, add a code system for people who don't have the app on their phone and also a search bar.
The feature on the homepage, maybe use an image of the hand showing the app in use, would communicate the concept better.
Old page with all the features on before narrowing it down to just the QR Scan and Rewards libary.

App*

Working put if the App button at the top would need to be highlighted to make it stand out or not. In this case tho the type of NEW is to big. I think that a message on the homepage under news, would communicate that it is a new feature to the website anyway.

Reviewing todays crit

Our main problem with the work we are producing is that it seems like we have looked at whats already out there in the app world for music, and tried to make a super app but the downfall is that it is only for Warp artists. We both discussed the design direction and agreed to narrow the concept down and focus it on the idea of scanning QR Codes on Warp products (promotional and merchandise) and download content which would be stored within the users Reward Libary on their mobile app or online(warp.net).

I think now, concentrated on the QR codes it offers Warp a new form of interacting with their customers, brings the technology up to the 21st Century. Also from researching other music labels/artists that use the QR code haven't really used it to its full potential.

Final Crit

Boards for the final crit.

Warp website development so far

Layouts for App Page

Content

What does the App page need for content?

App logo
Free
Description
Qr Code
App Store
Screenshots (which three screenshots is Rob making?)
Features (Icons?)
Compatible
Language

Hierachy

What hierachy of information would suit the warp audience best?

-Where to download the app from
-Images/ Screenshots
-Description
-Features

Screenshot Layout

Experimenting with the hierarchy taught in Grahams type class, as from the crits everyone was unsure what the concept was and how it was going to work.

App Logo

Open publication - Free publishing - More app

Development with App logo, needs finalising but communicates what it is and where it would be used. Notifications in read when you customise your setting to get instant updates about the subjects your interested in.

Advertising The App

Youtube

Last FM

At the minute we are going to concentrate at advertising using Last.fm and Youtube.

Last.fm would be ideal as there is already an existing community for Warp Records and a big fan base for the Music Artists.

Youtube would be good to use to as the advertisements can appear on similar artists songs and also any Warp Record songs.

Ideas for App

After looking at whats already existing we have now jotted down as many ideas for the contents for the Warp Record App below;

Looking at other music apps

Research for music Apps on DC blog

Where to go with the brief after Crit 1

After a while at starring at the brief and discussing where we could take the project, we have decided to produce an app for the record company, because;

* It is bringing the record label up to 21st century technology

* Add experience and Value to the fans/ customer

* Also it would bring in more revenue having the app rather than not having the app.