Final Presentation

Questions Asked
Does the annotation on the boards make sense?
Does the code have to be on the inside of the album (so not scanned without buying)?
Can the code be used more than once?
Do the online adverts stand out enough?
Are there any spelling mistakes?
Are there storyboards and ideas for the adverts?
What is the reward library, could it be clearer?
Have we followed the warp brand?
Could the online adverts stand out more?
Is the content and system available to people without smart-phones?
Is the app free?
Is there any offline promotion?
What is the target audience?
What associates the codes with warp records?
How are we encouraging a new audience?
Fundamental Questions
Could the annotation be clearer? Is everything covered?
How can we stop people from scanning album codes before buying?
Do the online adverts stand out enough?
Do we need offline advertisements?
Do we need to spellcheck?
How do people without smart-phones access the content?
Is the fact that the app is free obvious in our designs?
On products, does the audience know the association with warp records?
Could a new audience be addressed?
Action Plan
Produce 5 boards in total with much in-depth and clearer annotation.
Alter the album code designs to stop people scanning before buying.
Make the online adverts stand out a bit more.
Produce a series of offline advertisements.
Spellcheck our designs.
Produce a system for people without smart-phones on the website.
Alter our designs to clear show that the app and content if free.
Make the association with warp records clear on all our designs.
Look at other potential contexts for our advertisements that would address a new audience.
Rob
Spellcheck our designs.
Produce 5 boards in total with much in-depth and clearer annotation.
Make the online adverts stand out a bit more.
Alter our designs to clear show that the app and content if free.
Make the association with warp records clear on all our designs.
Look at other potential contexts for our advertisements that would address a new audience.

Paul
Alter the album code designs to stop people scanning before buying.
Spellcheck our designs.
Produce a system for people without smart-phones on the website.
Alter our designs to clear show that the app and content if free.
Make the association with warp records clear on all our designs.
Other Comments
Take own photos of iphone in use?
Use numbering system throughout boards?
Explain advert animations better and layout better on boards.
Show different screens of website larger/better hierarchy. Perhaps show different mobiel platforms?
Explain the use of app on different devices using logos & annotation?