What we intend to do.
Promote and advertise a new album release from Warp records, aimed at existing online communities such as Last.fm and Youtube.
These adverts will be targeted at specific songs and similar artists to be more effcient, and will direct users and potential customers towards a promotional website.
The website will showcase a series of downloadable bundle deals. These could include:
- The downloadable mp3 album - £8
- The downloadable mp3 album + ticket to a local show during the tour £12
At the online checkout the customer can choose from a list of venues that will be on the upcoming tour. The offer will be avaliable untill all the tickets are sold.
The checkout will include how many tickets are remaining for each event, with the option to share with friends using social networking links, such as facebook and myspace.
If the customer chooses not to buy from the site, they will atleast become aware that this deal is avaible from Warp artists.
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