Evaluation

Evaluation

The latest project Guerrilla Gardener and the YCN Warp brief were probably the most fun Ive had as a designer for a long time. The YCN brief was good as it was a collaboration and luckily working with Rob we both got on really well and compromised what to produce and argued why and when designer and putting the product/ submission boards together we both used our time wisely. As Rob was producing the mock-up screenshots for the app, I was producing the website mock-ups and the context of where the app would be used. I was really happy with the final submission boards for the collaboration. We changed the boards several times due to the feedback we were given, as we thought that our concept was hard to communicate how it would work. The YCN work is probably the best project ive produced so far and would probably collaborate again with Rob in the future.

The product, distribution, range brief was the most experimental for work ive produced to answer a brief. The brief was combined mainly from a Botanical typography brief from the IDST and a Hugo Boss street art brief in Berlin. As Guerrilla gardening is still a small subject which a lot of people don’t know to much about it was ideal to produce work for it as the books and products existing had no design to them. As from other briefs where I usually decide after two weeks what I will start to produce this brief I started straight away but mainly with exploring different ideas and the use of different medias. I think that by doing this I had more options when pulling the products together and I could use aspects for future projects if they weren’t used this time. After the PPD sessions where we had to list what design we want to be ect and identify work we were interested in I identified to produce more typography and more original media work instead and type and layout based on a computer.

If I was going to do these briefs again there wouldn’t be to much I would have done differently, for once I think that I have produced a good quantity and quality of work for the time given.

Finalizing PDF

Open publication - Free publishing - More final

Online PDF of the event for the event weekend previous. Need to change the grey backgrounds to all the same tints and change the last double page of contact

PDF DOUBLE PAGE - SHOP

Trying to use the contents from the online website mockup for the PDF double page shop. Not sure what pages I will use for the submission boards but I want to create the whole PDF s it could be would on and used in the future

How to ...

After talking to Arther about my work he said that I could do with a page to explain what Guerilla Gardening is so it could be aimed at amateur and existing gardeners. This is the back of the flyer in progress.

Finals for Website

Final three pages of the website for the submission boards. I think that these three pages communicate what the website would look like and feature.

PDF Progress

Open publication - Free publishing - More g

PDF Progress

Open publication - Free publishing - More g

Trying to have fun with the PDF layout, as the layout doesn't need to be in-place as guerilla gardener is against the system so is the layout. It has a nice contemporary feel to it but is hard to find the consistency through the pages.

Shop page

Shop page for the website, not sure if the typography is to small, and it could do with a border around each product to you the page more depth. I prefer it without the bold rectangle heading at the top of the page- looked too dominate

Range Shirt

Mock-up of a shirt to be sold within the online store for the event. Maybe think of other products you could find it on within the subject of Guerilla Gardening.

Plant Pot Range

Close up of the plant pot for the shop.
Some merchandise to be sold within the online store. Various colours.

Events Page for Website

Final page for the Events. Like the layout and typography but I'm not to keen on how bold the rectangle shapes are with flowers in. Too sharp and clean.