Below are a few examples of experimenting with typography. I want something clean, easy to read which can communicate to consumers the this belongs to this brand because of the clear logo's identity.
Futura - usually I have the logo in capitals to make it bold but above I have tried to have no capitals to see what it looks like. I think the logo works well not to strong but that might be a disadvantage when consumers are looking at other products on a stores shelf.
Futura- Moving blend to the next line to see if the composition works better but I prefer it on one line, as the p from special and b and l from blend look unbalanced.
Futura- With capitals at the start of the words, it makes it look less attractive I think.
Futura CAPS- The capitals make it look really strong bold and would be something you read first on the packaging and would be a good contender when looking at the other honey range products.
Abadi MT Conden- Typography is bold but not really to playful.
Orator STD - Like the spacing between the letters, not sure if it would work as well on a honey product as it looks like a typewriter font.
Letter Gothic STD - The typography is really nice. I think the CO. is out of place maybe move to its right or make smaller. The typeface has character!
Letter Gothic STD - The above logo was influenced by the image above but the dot after company looks out of place.
Letter Gothic STD - The above logo communicates the image above I want to reflect the logo composition as and works alot better without the dot. More Balanced.
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