Paul Brandreth
OUGD203
Rationale
After combing the Hugo boss street art brief and the Botanical typography brief I have decided to set a brief for Guerilla Gardening. From the two briefs they both cover what I as a designer have identified I want to start to develop in my work being, typography and fun, new cultural subjects that are emerging. Typography as image is something that I’ve been meaning to do for a while now and keep avoiding it. Through the PPD sessions I think it would be ideal to start to use contacts within typography to use as a resource and for influence. The event of Guerilla Gardening seems to be a new subject and seems to have the potential to have fun with the subject that is something I would like to start to show in my work.
Statement of Intent
I intend to create an event for Guerilla Gardening within Leeds; this event will be promoted online and also using print. The tone of voice will inform and explain how the Guerilla Gardening works and also within the promotional products also be humorous.
Product
Create an event for Guerilla Gardening within Leeds
- Typeface
- Promotion for event
Range
- Posters for event
- Flyers for event
- Viral advertising, facebook page
- Website for event -upload images from event
- PDF to be sent out to people who sent in images.
- Online shop, packet of seeds, seed grenades… (Research and print)
- Online Video to show how the Guerrilla Gardening works.
- Cups
- T-shirts
- Typography for event
Distribution
- Website for uploading images from event, explaining what Guerilla Gardening is (Video), promote event
- PDF of Event
- Printed Posters
- Posted Products (Seeds)
Really interested in the typography above, bold and also sliced in layout similar to stealth logo.
A few examples of the 80's hip hop albums I was looking at.
From looking at the letter G. It communicates the idea of gardening but in an old victorian approach, after talking to another student the typography is missing the urban, cityscape, guerilla influence. It would be all good illustrating a spade or city scape and merging it into the letter form but this would make it unbalanced. I have decided to make it more urban - Guerilla is to create the appeal using layout and typography to communicate both the Guerilla aspect and gardening.
Also from the crit last week I have decided to call the event Guerilla Gardening because if I called it something else it would lose more of the message I am trying to communicate. Three of four out the five in last weeks crit didn't know what guerilla gardening was so thats a reason to keep it straight to the point.
Someone found it funny to reverse a letter G to recreate a D&G logo... not good.
Some reason I quite like it in greyscale, maybe because it works as the guerilla gardening usually takes place at night and gives it that edge or looks like a photocopy.
By trying to change the hue, I am creating colours that would appeal more to a younger audience and take it away from the antique look, to give it a more vibrant approach.
Looks like something you would find at the bottom of your sunday dinner round at your grand parents. Victorian style...
Helvetica Oblique base with the montage of illustrations over the top. The first image above looks really good... for a mantle piece, or gardening book. The letterforms say garden but hasn't got the street or urban theme attached to it.
More plants illustrated within photoshop/illustrator to make a montage for type.
Not sure if it was the outcome I was after, looks very digital, may as well give it a go now. I would change the hue to fit a young vibrant colour scheme so it doesn't look like some antique artwork.
Initial Ideas
Research the term Guerilla Gardening
